If you own a business or a side hustle, then you know that most of the magic happens online. And by magic, we’re not just talking about sales and revenue, we’re also talking about creating a brand presence, engaging with new customers, building a community, turning customers into loyal evangelists, and so on. All these…
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How to Use Trending Hashtags for Better Marketing on Instagram It takes a genius to invent the hashtag as a perfect means to categorise content in social media. It takes a super-patient person to use this blessing to the full because searching good hashtags for Instagram posts is a lot of work. Another way to…
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A brand identity shows how good your brand is; regardless of how reasonable your prices are, an excellent brand identity sets you apart from your competition. It’s the only thing that’ll ensure your business is the best amongst competitors and guarantees you long-term success. Moreover, creating a successful brand identity isn’t just a static process…
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Although hashtags were first used on Twitter, Instagram brought them to the limelight. Instagram hashtags are essential, especially if you want to broaden your reach and interact with more people in your target demographic. Since its introduction to the media space in 2007, it has become an effective marketing instrument. Many have shifted from the…
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A good restaurant social media marketing strategy can help bring customers to your venue. This is because social media is an important tool people use to make purchasing decisions. This is especially true when it comes to choosing where to eat—people love sharing and searching for photos of food. In fact, according to TouchBistro, 41%…
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Social media is an extremely effective tool you can use to promote your bar. You just need to be sure that you have a good plan. Your bar social media strategy should focus on two main outcomes: increasing the size of your audience and encouraging people to come to your bar. The examples and ideas…
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With more than 260 million monthly active users present on LinkedIn, it is without a doubt is any marketers’ dream! And still, many people approach LinkedIn as a job and resume posting site. But times have changed long back ago! By creating a Linkedin business page, you can take advantage of Linkedin for your business. A…
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According to the Global Digital Statshot from We Are Social and Hootsuite, an enormous 3.196 billion people actively use social media, which equates to 42% of the world’s population. That means with the right marketing strategy and digital campaign, you could reach literally billions of potential customers across the globe. When it comes to shopping…
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It’s easy to look at big brands on social media and think “This isn’t so hard” but while they make it look quite effortless, it isn’t without stress, trial and error. Even without the luxury of a large marketing department, smaller businesses can emulate the success of big brands by following the 17 steps laid…
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It may be news to some, but Google’s social media service is still alive and kicking. And for those who want more than likes and silly pictures, it can be a valuable business tool. So, what’s to like and do on the social side of Google+. Many people have a Google+ account. Perhaps as part…
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